Jonathan Tobias
Love The WORK
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Love The WORK 📈
A collection of work I’ve produced, shot, and edited for Cannes Lions, Money20/20, WGSN, Flywheel Digital, Perpetua, WARC.
Motion Graphics & Design Samples
Designed and produced design assets for three multi-day virtual events, product videos, paid campaigns, web design, and templates for high cadence social formats.
Crafting messaging for each stage of the customer journey
Working closely with marketing teams at Flywheel, Cannes Lions, Perpetua, WARC, Money20/20, and WGSN, I’ve built video marketing strategy and executed across both owned and paid channels. With organic, I’ve developed and produced inbound formats that have brought value to customers. With paid, I’ve helped craft targeted campaigns using video to deliver the right message to the right person, at the right time.
Family Name
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Family Name 🎟️
A creative shop from Jake Block and Jonathan Tobias specializing in narrative and community building.
From the Street: A Film for the Collection
Medium: Short Documentary Release: Summer 2024 (WIP)
A multimedia visual narrative of Chris Mena’s New York Fashion Week solo debut.
📷 Scenes from the first Family Gathering 📷
The Exhibition night for the From the Street collection at The Den of Business. We threw an event with 200 people in Soho to watch a film we made and talk about sustainability in fashion. It also started a newsletter!
Origins Production
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Origins Production 🎥
Origins was co-founded by myself and a long time collaborator. Working across documentary, commercial, and social, it has produced content for the likes of IMGN, World’s 50 Best, Panasonic, One World Trade Center, and Very Great.
The Future of Advertising
Working with IMGN Media, we helped produce So Satisfying and the UGC-based series Destination Vacation, two of their largest formats across SnapChat, YouTube and TikTok. IMGN’s channels sit at the heart of the cultural zeitgeist, and it uses them to place brands right at the center of it.
Personal Projects
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Personal Projects 🧑💻
Election Day
Medium: Feature Documentary Release: 2028
An ongoing project told through the lens of first time voters in the 2016 election. Project will extend through to the 2028 election.
Mile Deep USA
Medium: Short Film Release: March ‘23
Co-director & VFX
Utilizing new breakthroughs in AI - I am self producing a short with a staff of three, fully remote & on a shoestring budget.
"When a self-righteous surveillance agent uncovers a dark secret, he chooses to ignore protocol and share his findings with friends, triggering a dangerous chain of events in the heart of America's surveillance state."”
AR Art
Medium Augmented Reality
Co-Creator
My work has featured in AR shows and galleries across the country, including Art Basil Miami, Future of Storytelling, and the Anderson Contemporary.
The Archive
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The Archive 🗄️
Select work from 2020-Present
Cannes Lions | Episode 2 of Around Cannes
Cannes Lions | Episode 5 of Around Cannes
Cannes Lions | 2022 Festival Backstage Interviews
WGSN | Start by WGSN’s ad spot | 1 million+ views on Youtube
Cannes Lions | Episode 2 of the Essentials documentary series
Flywheel Digital (Omnicom) | Brand Launch Film | 30k organic views on LinkedIn
Money20/20 | Episode 1 of Everytimers Campaign
Cannes Lions | Platinum Pass Promo
Money20/20 | Ad spot for the 2021 Europe Show in Amsterdam
Jockey Hollow Bar and Kitchen | Branded Documentary
Liberty State Park | 360 Documentary for the Save Caven Point campaign
All video in the Archive was created by Jonathan Tobias (Written, Shot, Produced, and Delivered)WIP Tools
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WIP Tools 🛠️
Generative AI Speech
Audio Articles
Generative AI speech technology is revolutionizing the way we create audio companions to our brand's editorial content, and this has numerous benefits. Research has shown that audio articles increase retention and comprehension, leading to a better overall user experience. Without this technology, providing audio for a large set of articles would be a time-consuming and expensive task, but with AI-powered speech generation, it is now possible to offer an audio companion to virtually any piece of written content.
Generative Voice Over
Generative AI speech technology has enabled us to overcome resource and time constraints when adding voice over to our high cadence social video formats. With the ability to generate high-quality human-like speech through AI, we are quickly and easily creating speech that sound natural and engaging without having to invest significant resources or time. Ultimately, this is resulting in increased engagement and improved SEO for our videos.
Neural Style Transfer
Neural Style Transfer is a cutting-edge technology that is unlocking the next level of creativity for content creators. By utilizing deep neural networks, style transfer gives us the power to animate content and transform existing videos into works of art, providing new and exciting opportunities for visual storytelling. This has unlocked two abilities for us. First, we can maximize our creativity over visually dull and low-quality video. And second, we can synthesize of the style of many different video clips, bringing them together into cohesive formats.